John Farmer's Column  

John wears two hats – columnist and lawyer. He writes a monthly column, Leading-Edge Law, for the Richmond Times-Dispatch on breaking legal issues in the e-commerce, intellectual property and high-tech fields. He’s been writing columns since 1998.
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The RYTR’s Block: How the FTC Wrote Off an AI Tool and the Consequences for AI Innovation

Wednesday, November 20th, 2024

The tension between combatting illegal technology uses and fostering tech innovation was at issue in a recent controversial FTC decision that banned a generative AI tool used for writing write product and service reviews. The case concerned a generative AI writing tool called RYTR (rytr.me), which produces various kinds of content. RYTR generates content for Read the full article…


Employee Use of AI Could Make Your Company’s Work Product Worse. What are the Legal Risks?

Thursday, September 19th, 2024

Deploying AI at a business costs money, and businesses obviously intend to get something positive from using it. Often, the goal is to enable employees to crank out more work in the same time. But what happens when AI makes mistakes? What legal risks could arise from those mistakes? Generative AIs (“GenAIs” in tech lingo), Read the full article…


Two Distant Businesses With Similar Names Butt Heads on the Internet: A Tale of Woe and Lessons Learned

Tuesday, July 30th, 2024

What will your business do when an online-confusion disaster strikes? Let’s suppose your business operates regionally. Out of the blue, you discover an “online rival” – a business operating in a distant part of the United States with roughly the same name that sells roughly the same goods or services. The online rival uses a Read the full article…


The FTC’s Ban on Noncompetes Might Die in Court, But the Legal Tide Still Runs Against Them

Wednesday, July 17th, 2024

You’ve almost certainly heard that the Federal Trade Commission (“FTC”) issued a rule banning noncompetes. The rule is scheduled to take effect on September 4. On July 3, a federal court in Texas issued a preliminary injunction against the ban, holding it exceeds the FTC’s powers. But, so far, the court’s injunction applies only to Read the full article…


Can You Cash in By Claiming a Trademark on a Trending Nickname, Slang Word, or Phrase?

Monday, July 8th, 2024

It’s as predictable as the sunrise. Some new trending term bubbles up – a new celebrity nickname, or a slang word or phrase – and people rush to the U.S. Trademark Office to file trademark registration applications covering it. For example, 51 people applied to register YOLO (“you only live once”). Can you register a Read the full article…


Businesses Beware: Using AI to Create Fake Celebrity Advertisements Can Get You in Trouble

Tuesday, May 21st, 2024

Imagine Taylor Swift endorsing your product. Can’t afford her? AI can fake it for you! Thanks to AI deepfake technology, you can create a counterfeit but realistic Taylor Swift endorsement without involving her. Deepfakes use computer machine learning to create eerily realistic images, videos, and audio mimicking real people. Scammers used AI to create a Read the full article…


Virginia’s New Law on College Student-Athlete NIL – Is Virginia a Leader or Irrelevant?

Wednesday, April 17th, 2024

During this General Assembly session, Virginia enacted a law that expands the legality of university support for student-athletes’ name, image, and likeness (“NIL”) opportunities and prohibits the NCAA from acting against them. You could argue that Virginia is the most progressive state in the country in terms of NIL rights for college student-athletes. In addition Read the full article…


Would a U.S. Ban on TikTok Stand Up In Court? What Can Businesses Do if a Ban is Enacted?

Wednesday, March 20th, 2024

There is momentum in Congress toward banning TikTok in the U.S. or forcing its Chinese parent company, ByteDance, to sell to a non-Chinese owner. A TikTok ban would significantly impact U.S. businesses. Would a ban pass court scrutiny? What are the options for businesses if a ban occurs? U.S. businesses advertise heavily through TikTok, and Read the full article…


Game Over for Generative AI? It Has a Copyright Infringing Output Problem.

Monday, March 4th, 2024

Recent developments show that generative AIs (“GenAI”) have bigger copyright-infringement problems than initially thought. These AIs have been spitting out copies of Super Mario, RoboCop, Captain America, and New York Times stories. What does this mean for the future of GenAI and for potential liability for businesses and people using it? NYU professor Gary Marcus Read the full article…


Plagiarism vs. Copyright Infringement: What’s the Difference?

Wednesday, January 17th, 2024

Trivia time: What do these celebrities have in common: Jennifer Lopez, Gigi Hadid, 50 Cent, Jessica Simpson, Khloé and Kim Kardashian, Miley Cyrus, Dua Lipa, Justin Bieber, and Ariana Grande? Answer: They were each sued because they reposted pictures of themselves on social media taken by professional photographers – usually photos these photographers posted on Read the full article…